888 Holdings profits

888 Holdings Plc expects that the results of its first quarter will match its expectations. As the chairman of the gambling company made a regulatory statement to the London stock exchange, he added that the efforts of increasing the customer base and introducing a range of new games on new platforms has helped achieve the result. When the US Gambling enforcement act (UIGEA) had been put in action in the last year, many companies including 888 Holdings had lost half its sales. The company spent approximately $19 million in research and as a result of the findings introduced various new games and reached new customers from new places like Europe. Now approximately 40% business comes from the UK while 36% comes from the rest of Europe. The offerings of backgammon through its extensively revamped Pacific Poker site have brought in more customers. This is because of improved and easier access to their backgammon game and integrated presentation of their selection of casino games. This easy and interesting manner of presentation and play has further boosted up revenues of the company. As a result profits of 888 have gone up 55% than last year and sales in the first quarter of 2007 rose by 16%.

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